Cadburys Lunch Bar - Voice-over

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Raymond
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CLIENT/PRODUCT: Cadburys Lunch Bar

TITLE: "Voice-over..."AGENCY & CITY: Ogilvy Johannesburg - EXECUTIVE CREATIVE DIRECTOR: Fran Luckin - CREATIVE DIRECTOR: Mariana O'Kelly - ART DIRECTOR : Chantelle dos Santos - COPYWRITER: Dan Parmenter - DIRECTOR: Greg GrayPRODUCTION CO & CITY: Velocity Films South AfricaEXECUTIVE PRODUCER: Peter Carr / Nicola ValentinePRODUCER: Helena Woodfine

DIRECTOR OF PHOTOGRAPHY: Paul Gilpin

ONLINE POST PRODUCTION CO & CITY: Blade Johannesburg - EDITOR (& COMPANY): Ricky Boyd / Deliverance Post ProductionAIR DATE: 16th April 2011COUNTRY OF ORIGIN: South Africa - COUNTRY OF BROADCAST: South Africa

RUNNING TIME: 45 seconds - AGENCY PRODUCER: Debbie Dannheisser - GREG GRAY DELIVERS ACTION PACKED COPS AND ROBBERS AD FOR LUNCH BARGreg Gray has directed Michael Winslow aka Sgt. Larvelle "Motor Mouth" Jones of the Police Academy movies in a brand new Lunch Bar commercial. The ad is an offbeat, action film featuring a bank heist with a twist. According to director Greg Gray, "The bank heist was great fun to design. There was no prerequisite. It had to be dramatic, interesting, but most of all it needed to showcase different sound effects. Planning that scene must have been scary for the neighbors. It took me back to my cops and robbers days, mimicking sound effects of guns and cars, American police and sirens. My throat is still sore! "The new commercial continues the Lunch Bar focus on ordinary people with unexpected talents and reinforces the brand's proposition of "much, much more" than meets the eye. That's where the term " Oviaas" comes in which is South African township slang a derivative of the exclamation "Obviously."The TV Commercial titled Voice-over was done by Velocity Films advertising agency for product: Cadbury Lunch Bar (brand: Cadbury) in South Africa. It was released in the Apr 2011. Business sector is: Confectionery & snacks.

Category
Fun-Gags & Commercials
Tags
Erhan Turan, Television Commercials, Cinema Ads

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