AKQA San Francisco asked PostPanic to help create a unique 10th anniversary thank you film to more than 1 million Google AdWords clients worldwide. The agency's idea was to individually address each of the clients by incorporating their company name in the film visuals. PostPanic took on the challenge of creating the main film which would then be handed over complete to Google's customization agency for clients' name integration. Director Mischa Rozema developed AKQA's script to include a fictitious Google research department trying out ambitious experiments to feature each advertiser. A combination of live action and vfx, the footage was filmed by PostPanic in around Google HDQ in California, before being brought back for post in Amsterdam.CREDIT LIST FOR GOOGLE ADWORDS:(For PostPanic)Production Company: PostPanicDirector: Mischa RozemaExecutive Producers: Jules Tervoort, Ania MarkhamSenior Producer: Annejes van LiempdDOP: Joost van StarrenburgLine Producer: Joy CzerwonkyCasting Director: MaryClaire Sweeters1st AD: Annie SpiegelmanPost-Production: PostPanicEditor: Rocky BazemoreCG Supervisor: Ivor GoldbergVFX Supervisor: Chris StavesMatte Painter: Wieger Poutsma3D Artists: Jeroen Aerts, Matthijs Joor, Adam Janaczek, Simeon Patarozliev, Jurriën Boogert, Marnix Reckman, Luc Thijssen, Ruud Coenen2D Artists: Erwin van den IJssel, Giso Spijkerman [matchmoving]Compositing: Chris StavesMusic & Sounddesign: Bluwi(For AKQA San Francisco)Executive Producer: Nancy CardilloGroup Creative Director: Neil RobinsonCopywriter: Vinit PatilAccount Manager: Christina Wong(For Google)Head of AdWords Product Marketing: Jon Diorio
- Category
- Fun-Gags & Commercials
- Tags
- google adwords, adwords, google, thank you, commercial